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Case study · Hospitality
Temptation Cancún: direct-channel bookings from month one
In hospitality, filling a form is not enough: the value lies in increasing direct-channel occupancy and reducing OTA commission dependence without losing demand quality.
Verified result
35 direct bookings from month one, from approx. $355 USD per night, with approx. $545 USD invested.
What was done
- Meta Ads campaigns targeting travel intent
- Strategy to encourage direct-channel booking
- Tracking through occupancy, bookings and OTA dependency
How it is sustained over time
The case is sustained by measuring channel mix, reviewing direct-booking acquisition cost and keeping the message aligned with the guest experience.